About Dance Gear

Made-to-Order Dancewear Specialists; Quality products at Affordable Prices

About Dance Gear

Dance Gear is probably unique in the world of dance wear suppliers in the UK:

We’re run by a dancing family and staffed by people who’ve been involved in dance professionally or as amateurs and are passionate about dance.

Everything is on one site in the heart of the UK, including:

1. Our two story warehouse, where we stock over 4000 product lines and include your favourite dance Brands like Roch Valley, Bloch, Bunheads, Mirella, Freed of London, Capezio and Katz. We’ve chosen a carefully selected range of high quality dancewear, shoes and accessories, from these brands, which we know are fit for purpose.

2. Our manufacturing facility where we keep our design patterns and use modern cutting tables and sewing machines to make our ‘Made to Order’ range with over 80 different designs, each available in over 80 different fabrics, colours and patterns and 10 sizes for children and adults. That’s over 64,000 unique choices!

And if you want something that’s really unique many of our designs can be chosen in two different fabrics and colours or patterns, making the choice offered almost limitless.

3. Our shop where you can see and touch the products and of course try them on. We also have expert fitters for those all-important Pointe shoes.

4. Our sales & ecommerce administration team made up of dance experts and IT specialists who use the latest computer systems to rapidly and efficiently process all orders and answer all of your queries as quickly as possible.

5. Our management team – the directors are part of the family; have many years of dance experience and stay very close to the day to day business, choosing the products and new designs and ensuring that quality and delivery meet the high standards we know you expect.


We know how important it is to be able to get your purchases quickly, especially when there’s an exam or a show coming up, so we aim to dispatch all stock items on the same or next day and made-to-order items within one to two working days or less;

BUT Made to Order items are very popular, so sometimes take a little longer, especially during busy periods. So when you place your order on our website, check the estimated delivery on the Made-to-Order dancewear section and if you’re in any doubt give us a quick call on:

0121 420 1999 or email us at

Quality and Value for Money

You’ll find our dancewear represents excellent value for money. Because we make our own or buy carefully selected branded products, we are able to ensure that all of our products are designed to withstand the rigours of dance classes and rehearsals.

Easy to Find

We offer our products on eBay and Amazon and of course on our own website where you can benefit from regular special offers and link to our Blog with useful articles about dance wear and how to choose the right product for your needs. You can also find us on Facebook and Twitter.

Excellent Customer Service

We work hard to offer a high level of customer service. Contact us by telephone, email or through the website or eBay or Amazon messaging, for advice on sizing or delivery or any other matter.


And if you’re not entirely happy with your order, we’ll be more than happy to offer a hassle-free exchange or your money back. If you need to return an item, simply download a returns form from


We take your security and privacy seriously. All our online transactions are fully secured and encrypted and use Secure Certificates to ensure that all your data is transmitted safely.

Privacy Policy

Our privacy policy is simple. We promise never to pass any of your details to anybody else.


Dance Gear has been a recognised dancewear brand since the doors of its first store opened in Birmingham in 1978. Since then we have grown into a major online dance wear retailer used by social, amateur and professional dancers from all around the world. With over 38 years of experience we know a thing or two about dance!


Dance Gear